PT
MORE — Brand Center · Self-Service

You Deserve More.

Essence · Colors · Typography · Logo · Icons · Signature
01 — Essence

Nothing Less Than More.

Quiet authority. Discreet sophistication.

MORE conveys international confidence without noise. Every piece must breathe: clear hierarchy, typographic precision and generous negative space. Modern, light and editorial — never cluttered, never loud. When in doubt, remove elements: less is more.

Market

Global vision, local reading.

Opportunities

Curated, off-market access.

Results

Measurable outcomes, zero noise.

Excellence

Editorial standard in every detail.

02 — Colors

Palette & How To Use

Click any color to copy the hex. The proportion rule is what creates the quiet luxury: lots of neutral, very little accent.

Navy

#02081B
Primary

Ice Grey

#ECECEC
Surface

Cream

#F4EFE9
Surface

Grey

#D1D2D1
Neutral

White

#FFFFFF
Base

Salmon

#F28F7B
Accent · 1px
Navy 55% White 25% Cream / Ice 12% Grey 7% 1%

Reference proportion — Salmon never more than a hairline

How to use
  • Navy is the institutional base: rich backgrounds, covers, footers, logo.
  • Ice Grey and Cream as breathing surfaces and modules.
  • Grey only for dividers, flat shadows and neutral states.
  • White is negative space — don't fill everything, let the brand breathe.
  • Salmon only as a 1px line, dot or separator.
Never
  • Salmon as a large background, gradient or dominant color.
  • Salmon competing with the logo, photography or Navy.
  • Filling the piece with color — sophistication comes from emptiness.
  • Mixing colors outside this palette (e.g. sand/beige).
03 — Typography

Trade Gothic

The brand's primary typeface. Download Regular and Bold below.

Trade Gothic LH Extended

Regular (400) · .ttf

YOU DESERVE MORE.

Trade Gothic LH Extended Bold

Bold (700) · .ttf

MARKET OPPORTUNITIES
Don't have Trade Gothic? Use the fallback typeface Montserrat Light (free on Google Fonts) for body text only: always in UPPERCASE, wide tracking (letter-spacing 0.08em–0.2em), leading 1.7–1.9 and justified text. For headlines, keep Trade Gothic whenever possible.
04 — How To Write

Text & Hierarchy

Headlines always in CAPS Bold, with ONE highlight per headline — a single word in a lighter weight. Tone: confident, international, editorial. Short, direct sentences. Zero hype, zero empty promises.

✓ Right
Market Opportunities
CAPS, Bold, one word in a lighter weight. A single highlight.
✕ Wrong
Make Your Dream Come True!
Sentence case, all bold, real-estate cliché and exclamation. Off-tone.
Do
  • Body text 15–17px, leading 1.7, aligned / justified.
  • Generous breathing room between blocks — no dense paragraphs.
  • Official slogan: "You deserve MORE." — never translate.
  • One slogan per piece.
Don't
  • Uppercase in body text (except the Montserrat Light alternative).
  • Entire text in bold.
  • Two highlights in the same headline.
  • Clichés: "dream home", "make your dreams come true".
06 — Icons

Line Icons

Thin stroke 1.0–1.25px, Navy as the default color, no heavy fills. Salmon only in micro-details, never in a large icon.

07 — Email Signature

Email Signature

Online generator, ready to use. Open the link, fill in your handles and click "Copy Signature" — paste it straight into your email. Nothing to install.

Open signature · Gabriela (EN)Abrir assinatura · Roberta (PT)
Generator links
EN — Gabriela · EnglishPT — Roberta · Portuguese
08 — Voice

Voice & Slogans

Official slogan · click to copy
You Deserve More.
Because you deserve More.copy
Nothing less than More.copy
Settle for More.copy
Why less, when there is More?copy